PACKAGING DESIGN
PEARL DROPS
CHURCH & DWIGHT
We rebranded Pearl Drops to increase shelf presence and shopability. Sales rose significantly.
100% NATURAL
BAKING SODA
This 100% natural product and packaging identity for the Arm & Hammer brand was created to highlight the natural benefits of these new products:
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Vegan Friendly
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Remineralise Tooth Enamel
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Neutralise Mouth Acid
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Lasting Freshness
CHURCH & DWIGHT
ARM & HAMMER
CHURCH & DWIGHT
Arm & Hammer needed a fresh branding approach devised to to increase shelf stand-out and bring the brand into the future.
The unique Arm & Hammer orange was retained and utilised within the range to create colour blocking on shelf in an overcrowded market.
COMFORT PURE
UNILEVER
To create a premium and appealing new approach to relaunch this best-selling brand. We introduced the new Comfort Baby to draw in consumers and invoke the gentle softness of this product, conveying kindness to sensitive skin.
COMFORT
UNILEVER
The core range of Comfort fabric conditioner needed updating with a new photographic approach, injecting a stronger sense of fragrance and softness with a greater on-shelf presence.
The simple icon strongly conveys a sense of freshness and reliability. The design was implemented across 4 variants in the UK and Europe.
ANNIVERSARY
EDITIONS
UNILEVER
These colourful Comfort Limited Edition designs celebrated the brand's 50th Anniversary with 3 unique and impactful designs bringing interest to the aisle.
SPRING
EDITIONS
UNILEVER
These Comfort Intense Limited Editions evoked a sense of fragrance with the beauty and freshness of a Spring day.
The seasonal design of Enchanted Garden created a unique synergy with the name and fragrance of the product.
WINTER
EDITIONS
UNILEVER
The creation of the Comfort Winter Limited Edition evoked a strong sense of excitement for the festive season and stood out in the aisles with its unique design. The success of this launch was such that the design was later developed across the Surf and Domestos brands.
The creation of Persil Limited Edition liquids showcased the uniqueness of the bottle and used playful and celebratory designs to raise awareness for both a good cause and a national celebration.
PERSIL
LIMITED
EDITIONS
UNILEVER
PERSIL ULTIMATE
UNILEVER
The design and launch of this premium SKU fulfilled the need for a new Persil sensitive product with all the gentleness of Persil's non-bio formulation and the added benefit of the kindness of aloe vera.
CHURCH & DWIGHT
CORE NAIR RANGE
For the design refresh of the Nair core hair removal range, we created a clean pack design with colour-coded icons increasing shelf standout and
shopability.
NAIR POST-TREATMENT
RANGE
CHURCH & DWIGHT
Nair extended their core range of SKU's to include a post-treatment range. The new design promoted the skin-calming effects of the natural extracts.
NAIR NOURISH
CHURCH & DWIGHT
This premium pack for the Argan Oil range was designed to sit alongside the core range, and highlights the unique benefits of Argan Oil.
The Japanese Cherry Blossom design highlights natural cues and the 7in 1 benefits of this premium variant.
BRAND IDENTITY
DUKE'S DOGS
An approachable and trustworthy feel was needed for the Duke's Dogs Salon brand identity.
It was created to work across all platforms, from websites and social media to shop fronts and packaging.
TW MAGAZINES
This brand Identity was for a new publication that covers areas of Surrey around the Thames river. The identity needed to be versatile enough to work across multiple formats in print and online.
NAIR
CHURCH & DWIGHT
Created a premium pack design
for the Argan Oil range to sit
alongside the core design.
Highlighting the unique benefits
of Argan Oil.